Privacy policy


The privacy of  visitors to trading as Pete Moorhouse LTD is my priority. Pete Moorhouse LTD is a one person company where I am director and sole employee.

Below is information on what types of personal information I receive and collect when you use and visit and how I safeguard your information. I never sell or pass your personal information to third parties, and embed many measures to securely protect your information.

Privacy Policy

Pete Moorhouse LTD respects the privacy concerns of the users of its website. Pete Moorhouse LTD thus provides this privacy statement to explain what information is gathered during a visit to the site and how such information may be used.


This privacy notice provides you with details of how I collect and process your personal data through your use of my site including any information you may provide through my site when you purchase a product or service or participate in my early childhood research projects.

Our contact details

My full details are:

If you are not happy with any aspect of how I collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( I would be grateful if you would contact me first if you do have a complaint so that I can try to resolve it for you.

It is very important that the information I hold about you is accurate and up to date. Please let me know if at any time your personal information changes by emailing me at

What data do we collect about you?

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:

  • Identity Data may include your first name, maiden name, last name, username
  • Contact Data may include your billing address, delivery address and email address
  • Financial Data may include your bank account and payment card details.
  • Transaction Data may include details about payments between us and other details of purchases made by you.
  • Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
  • Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
  • Usage Data may include information about how you use our website, products and services.
  • Marketing and Communications Data may include your preferences in receiving marketing communications and your communication preferences.

I may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where I review your Usage Data to work out the percentage of website users using a specific feature of our site. If I link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

Sensitive data

I do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. I do not collect any information about criminal convictions and offences.

How we collect your personal data

I collect data about you through a variety of different methods including:

Direct interactions: You may provide data by filling in forms, contact forms, research surveys on the site or by communicating with me by post, phone, email or otherwise, including when you:

  • order products or services;
  • subscribe to my service or publications;
  • download or request resources;
  • complete research surveys;
  • provide feedback or complete assessment forms or teacher gap tasks.

Automated technologies or interactions: As you use the site, I may automatically collect Technical Data about your equipment, browsing actions and usage patterns. I may collect this data by using cookies, server logs and similar technologies.

Third parties or publicly available sources: I may receive personal data about you from various third parties and public sources as set out below

  • Technical Data from the following parties: Facebook, Twitter, Instagram and Pinterest.
  • Analytics providers such as Google based outside the EU;
  • Search information providers such as Google based outside the EU.
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services

How I use your personal data

I will only use your personal data when legally permitted. The most common uses of your personal data are:

  • Where I need to perform the contract between us.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where I need to comply with a legal or regulatory obligation.

Generally, I do not rely on consent as a legal ground for processing your personal data, other than in relation to sending communications to you via email or message. You have the right to withdraw consent to receiving emails at any time by emailing me at

Purposes for processing your personal data

Set out below is a description of the ways I intend to use your personal data and the legal grounds on which we will process such data. I have also explained what the legitimate interests are where relevant.

I may process your personal data for more than one lawful ground, depending on the specific purpose for which I use your data. Please email us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.



Type of data


Lawful basis for processing 


To register you as a new customer (a) Identity

(b) Contact

Performance of a contract with you
To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests to recover debts owed to us

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests to keep our records updated and to study how customers use our products/services

To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise

(b) Necessary to comply with a legal obligation

To deliver relevant content and measure and understand the effectiveness of our marketing (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical

(b) Usage

Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy

Marketing communications

You will receive marketing communications from me if you have:

  • Requested information from us, asked that you are kept updated with ongoing support or have purchased goods or services..

I will not share your personal data with any third party for marketing purposes.

I may process your personal data without your knowledge or consent where this is required or permitted by law.

International transfers

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Many third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever if I transfer your personal data out of the EEA, I do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:

  • I will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
  • Where I use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
  • Where I use providers based in the United States, I may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

Data security

I have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

I have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

I use a selection of security measures which combine to provide a very high and robust level of protection

Data retention

I will only retain your personal data for as long as necessary to fulfil the purposes I collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, I consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether I can achieve those purposes through other means, and the applicable legal requirements.

By law I have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

You can see more about these rights at:

If you wish to exercise any of the rights set out above, please email us

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, I may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, I may refuse to comply with your request in these circumstances.

I may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. I may also contact you to ask you for further information in relation to your request to speed up our response.

Third party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. I do not control these third-party websites and am not responsible for their privacy statements. When you leave my website, I encourage you to read the privacy notice of every website you visit.

About Cookies

1.1 This website uses cookies.

1.2 By using our website you consent to our use of cookies in accordance with the terms of this policy.

2. Cookies for course subscribers who login to undertake CPD

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

In addition other cookies are set for logged in user for the purposes of security and access restriction.

3. About cookies

3.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

3.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

3.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

3.4 Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.

4. Our cookies

4.1 I use session and persistent cookies on this website.

5. Analytics cookies

5.1 I use Google Analytics to analyse the use of this website.

5.2 The analytics service provider generates statistical and other information about website use by means of cookies.

5.3 The information generated relating to this website is used to create reports about the use of this website.

5.4 The analytics service provider’s privacy policy is available at:

6. Third party cookies

6.1 This website may also use third party cookies.

7. Blocking cookies

7.1 Most browsers allow you to refuse to accept cookies; How to do this varies between different internet browser software, please refer to your browser help documentation for further information regarding how to block cookies.

7.2 Blocking all cookies will have a negative impact upon the usability of many websites.

7.3 If you block cookies, you will not be able to use all the features on our website.

8. Deleting cookies

8.1 You can delete cookies already stored on your computer. How to do this varies between different internet browser software, please refer to your browser help documentation for further information regarding how to delete cookies.

8.2 Deleting cookies will have a negative impact on the usability of many websites.

Research Data Protection

My academic research processes all personal data in accordance with the GDPR ‘data protection principles’, unless there is a relevant exemption (see GDPR exemptions).

All my academic research personal data is:

  1.  processed lawfully, fairly and in a transparent manner;
  2.  collected only for specified, explicit and legitimate purposes, and not be further processed in any manner incompatible with those;
  3.  adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed;
  4.  accurate and, where necessary, kept up-to-date;
  5.  not  kept as identifiable data for longer than necessary for the purposes concerned; and
  6.  processed and stored securely.


The consent of the individual to whom the information data relates provides a lawful basis for the processing of personal data, whether that consent is obtained directly from the individual concerned or indirectly by a third party contributor to the research project.

NOTE: The GDPR recognises that it may not be possible to specify all the purposes of the research in advance. I will therefore be expected to allow individuals to give consent only to certain areas of research or to certain parts of the project.

The GDPR grants individuals a specific right to withdraw consent at any time, and it must be as easy to withdraw consent as to give it. If a research participant were to exercise this right, I and my research team would be obliged to stop processing that individual’s data, since it would no longer have a lawful basis for processing.


Thank you for using my website – For all privacy-specific enquiries please use the contact form.